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FIFA World Cup™ Data Feeds and how to use them in Adobe Premiere PRO and Avid MediaCentral | Cloud UX

The FIFA World Cup™, held once every four years, is one of the greatest sporting and media spectacles on the planet. In 2014, total in-home audience reach was 3.2 billion people, with nearly 300 million watching online or via mobile devices.

While the television audience is expected to remain static, the global consumption of highlights packages and interactive content through a wider variety of platforms is expected to surge, reflecting the changing nature of global sports consumption. For the upcoming World Cup and keeping on top of the rapidly changing media landscape, speed of turnover and accuracy in content delivery is vital.


With 32 teams, comprising more than 700 players, taking part in 64 matches over the space of a month, the need for loggers and ingest operators to be able to turn around incoming data quickly is obvious. From there, journalists and content creators must be able to easily access the content they need to enhance stories, populate interactive offerings and update social media feeds.

With the high level of competition, especially in the field of online media, traditional systems of formatting and relaying your licensed sports content can mean failing to maximize your investment. Audiences will expect near-immediate and detailed updates on games of interest and with so many eyes guaranteed to be on the World Cup, a failure to match expectations can lead to your audience looking elsewhere.

How YEPCO can help

Content Logged Automatically

All game events are automatically logged and accessible through Avid MediaCentral or Adobe Premiere Pro. This means that content creators will be able to easily search for the specific highlights they need using your system’s search function, without having to wade through data they don’t need.

Faster Turnaround Times

By automatically logging your licensed sports content from providers such as Opta or Sportradar, you can dramatically cut the amount of time it takes to publish your content. As well as the speed of availability, easy-to-use markers also make your production process a lot quicker.

More Focus on Detail

As data and markers arrive automatically, loggers will now be able to focus on delivering greater detail to your assets and adding a richer story to specific match events.

Automatically Create Highlights

Linked sequences or events can automatically be created with ease. Using filters, areas of interest such as red cards, a specific nation’s goals or penalty incidents can be grouped together in highlights packages automatically.

Access to historical and future game data

The historical World Cup database (going back to 1966) can also be easily viewed and mined for information. The same goes for future fixtures and points of interest concerning each match.